Fragrant pastries, beautiful sweets and tempting desserts are unlikely to leave indifferent sweet-lovers. That is why even a small pastry shop, open in a good location, is able to generate a stable income. An original recipe, a varied assortment and quality control of products will help turn the confectionery into a thriving and dynamically developing business.
It is necessary
- - premises;
- - start-up capital.
Instructions
Step 1
Conduct marketing research to determine the positioning of your pastry shop. When starting a business like this, there are several ways you can go. It can be a production (mini-bakery) with a parallel sale of products. This option will allow you to have complete control over the process. However, no less promising is another type of confectionery, based on the purchase of goods from several wholesale suppliers. In this case, you will be able to form a wider assortment.
Step 2
Resolve any necessary administrative issues. Get permission from SES, fire inspection. Register your own company.
Step 3
Find a room for your pastry shop. In this case, the key factor is throughput: attendance will depend on this. It should be borne in mind that sweets are by no means an essential commodity, therefore, location, convenience, and design of the premises will play an important role in your business.
Step 4
Find suppliers of raw materials or finished products. Before making a purchase, carefully consider the required number of products, which depends on your final assortment.
Step 5
Form an assortment. About 70% of the baked goods on offer should be familiar and familiar to your target clientele. Break down the assortment into several categories, such as breakfast pastries, breads, savory pies, cookies, cakes. Each of them should contain common positions. However, even the most famous and simple cake, for example, "Potato", must be made with some signature feature. The rest of the assortment should be original desserts, novelties, unusual pastries. Offer customers your signature confectionery and research their opinions. It is quite possible that some sweets will become very popular and will firmly settle in the main menu.
Step 6
Create an inviting atmosphere for your pastry shop. Even if you do not plan to open a full-fledged cafe, make several tables in the shopping area, purchase a coffee machine so that your customers always have the opportunity to taste aromatic fresh pastries in a comfortable environment.
