It seems that it is not at all difficult to come up with a name for an establishment like a pastry shop. After all, the main thing is that it whet the appetite … However, quite often you can seriously make a mistake in choosing a name for such a "simple" business. How can you avoid mistakes?
Instructions
Step 1
First of all, it should be borne in mind that there are many pastry shops. Accordingly, there are many similar names. There is no guarantee that the client will not confuse the Plyushka confectionery with the Vatrushka confectionery. Therefore, the name of your pastry shop should be quite different from the names of the rest of the pastry shops in your area.
Step 2
The name should reflect the theme of the institution - this is one of the naming rules. But you shouldn't be too hard on him. Play associations with yourself. What comes to your mind when you think of a pastry shop? Surely these are not only pies and buns, but also a sweet tooth, and Carlson, who lives on the roof.
Step 3
If your pastry shop has any concept (for example, it can be a pastry shop-coffee shop), then this should also be taken into account when choosing. Use your concept in the title ("Buns & Coffee" sounds much more interesting than just "Bun", although this is a very simple option). If you stylize a pastry shop for a certain era, then reflect in the name something recognizable from that era (the name "Confectionery №1" is suitable for a Soviet-style pastry shop).
Step 4
Write down all the names that come to your mind. Check each of them on the Internet - is there a place with the same or a similar name in your city or area? Filter out those names that have already been met by someone, as well as all those similar to them.
Step 5
Experiment with the remaining names. draw or at least mentally imagine signs with them. Many of the good-sounding titles, unfortunately, don't look visually at all. A bakery sign is an important piece of advertising, so cut them out.
Step 6
Show the rest of the names to friends, especially those who often go to pastry shops. conduct a short opinion poll. Imagine that your acquaintances are your customers. surely they will tell you which names are more and which are less advantageous. After this "test" it is already possible to stop at a specific name for the confectionery.
