At first glance, the clothing trade is one of the easiest types of business - in comparison with the restaurant business or, for example, opening a real estate agency, law or other firms. In principle, it is, but still this business requires certain knowledge and experience, and besides, it is quite competitive, which must also be taken into account.
Instructions
Step 1
First of all, you should analyze the existing shops in the city. What product is in abundance, what is not enough, the pros and cons of design, location and level of staff service. Then select the target audience for your store and the style of clothing that will be available on the shelves.
Step 2
Then you need to choose a place where the store will be located. It should be a gateway, for example, in the city center. To make the store recognizable, it is better to make it separate from other retail outlets. Another good location option is in a shopping center, which will ensure an influx of buyers, as well as save money on advertising.
Step 3
Next, you need to start developing the design, while you can and should show imagination, while taking into account the chosen format of clothing. There are many different design options, from youthful informal underground style to expensive and chic glamor. Then proceed with the repair and purchase of equipment: racks, hangers, mannequins, mirrors, cash register. Also, audio equipment does not hurt, so that the store plays pleasant music corresponding to its format.
Step 4
Today there are many wholesale clothing suppliers representing a certain brand. At first glance, the choice on the market in the field of clothing is quite wide, but choosing something different from that presented by competitors is far from easy. Therefore, it is advisable to visit thematic exhibitions, as well as use the Internet to search. At the same time, you can opt for well-known brands or promote new ones, buy domestic or imported clothing. Alternatively, you can open a stylish clothing store on a franchise, using a brand already known on the market and giving a part of the profit to its owners.
Step 5
You also need to think about advertising aimed at the target audience of the store. For example, outdoor advertising (window dressing, signage, etc.), advertising in print publications, on radio or local television, mailing, distribution of souvenirs, flyers and leaflets on the streets can perform this function. In addition, customers should be informed about new seasonal arrivals, sales and discounts.
Step 6
You should be careful about the selection of personnel. In a small store, for a start, two cashiers are needed, replacing each other, sales consultants in the sales area (communicative, with clear diction and a pleasant appearance) and a security guard. Staff need to create motivation in the form of a salary that directly depends on the volume of sales.
Step 7
After resolving all organizational issues, you just have to decide on the date of the store opening, which you should inform the buyers about in advance with the help of advertising. Directly on the opening day, you can also arrange special promotions with discounts and gifts in order to attract buyers.
