Needlework is in vogue today. This is a great leisure option and more and more women are trying their hand at knitting, embroidery, and sewing. Some artisans successfully master lace weaving, carpet weaving, stained glass painting, artistic applique work and the manufacture of designer dolls. All craftswomen need quality materials for creativity. Help them - open your own craft store.
It is necessary
- - premises;
- - trade software;
- - stock of goods;
- - sellers.
Instructions
Step 1
Choose a premise for your future store. It is more convenient to open a department with goods for handicrafts in one of the shopping centers with good traffic. In order for potential buyers to notice you, equip a beautiful showcase. In addition to goods, you can display decorative items reminiscent of handicrafts, for example, an old sewing machine or a large floor hoop with started embroidery.
Step 2
Pick up an assortment of goods. Buy knitting yarn, embroidery threads, ready-made kits for beginner needlewomen, as well as tools - hoops, crochet hooks, needles, knitting needles. Add materials for making dolls, silk ribbons for embroidery, beads, bugles, small finished jewelry, fabric and glass paints. Do not forget about important little things like inexpensive canvas or padding polyester. It is important that customers are able to purchase everything they need in your salon without having to go to competitors.
Step 3
It is convenient to arrange the goods on special racks. Buy stands for yarn and thread, glazed display cases with lighting for displaying small accessories. Be sure to buy magazines and books on needlework - they will not only ensure good sales, but also decorate the store. Constantly replenish the assortment, encouraging regular customers to come to you more often in search of new products.
Step 4
Think over your pricing policy. It is desirable to provide a wide enough product line suitable for buyers with different incomes. When setting prices, focus on similar products from competitors. To attract the first buyers, they can be slightly underestimated, and one or two months after the opening, they can be raised.
Step 5
Hire staff. For a small salon, one saleswoman per shift is enough. Hire girls who love handicrafts and can provide expert advice. Consider their opinion in subsequent purchases of goods. Sellers constantly communicate with buyers and have the opportunity to ask them what they would like to purchase.
Step 6
Decide how you will attract buyers. You need to create a pool of regular customers. Print 10-15 percent discount cards. In addition to discounts, regular customers can be pampered with small bonuses and gifts timed, for example, to the salon's birthday.
Step 7
Expand your range of services. You can organize a competition for the best embroidery or soft toy, sewn together with the children. Organize training courses for various types of handicrafts, think over a system of pre-orders. Not a bad idea - an online store opened on the basis of your salon. With the right organization of work, it will help you significantly increase your turnover, and therefore your profit.
