The services of an ophthalmologist are required by everyone with vision problems. The correct selection of glasses and contact lenses, the diagnosis of eye diseases and the preparation of a treatment program, preventive examinations - all these services can be provided not only by a doctor in a district clinic, but also by a specialist working in a private office. An ophthalmology salon can be a good business start, provided that the business is organized correctly from the very beginning.
It is necessary
- - the status of an individual entrepreneur or a registered legal entity;
- - license for medical and pharmaceutical activities;
- - premises;
- - medical equipment;
- - trade software.
Instructions
Step 1
Write a business plan. An ophthalmological office is not cheap, so it is worth insuring yourself as much as possible against possible losses. Think about how you will earn - what services your office will be able to provide, whether it will combine medicine and trade, how many clients will be needed for smooth operation, and what price you intend to charge for services. Study the work of competitors, take into account their mistakes and take note of successful finds.
Step 2
Obtain a license to provide medical services. If you plan to sell drugs, you will also need a pharmaceutical license.
Step 3
Find a suitable room. The office can be located in a residential building, in a shopping or business center. A separate exit is not required. The more difficult it is to get to your office, the fewer random visitors will enter it - this circumstance can be both a minus and a plus. An area of 40 square meters is enough for an office. m. The premises must be divided into two parts - one will house the ophthalmologist's office and all the equipment, and the other can be used to organize a sales area.
Step 4
Purchase the necessary equipment. If you intend to focus on the provision of medical services, you should not save on it. High-quality equipment can become a weighty argument in favor of clients contacting your office. Suitable equipment can be obtained from local distributors of renowned medical companies. Sometimes a purchase means free training for specialists and discounts on consumables.
Step 5
Hire staff. You will need one ophthalmologist and one salesperson per shift. The number of shifts depends on your schedule. It is desirable that your salon be open seven days a week and seven days a week. It is more convenient for many clients to go to the doctor in the evening - keep this in mind when scheduling the office's work schedule.
Step 6
Think over the assortment of the sales area. You can sell eyeglass frames (including expensive models from well-known brands), contact lenses, and care accessories. A good range of sunglasses will provide a decent profit in the season. Offer products in a wide price range - this will expand the circle of buyers.
