The popularity of exhibitions as an effective marketing tool is growing every year. At this event, you can not only present the product in a favorable light, but also make a huge number of useful business acquaintances.
Instructions
Step 1
To benefit from participating in a trade show, you need to plan ahead for the event. It should indicate all the items that need to be completed. The main one is the conclusion of an agreement for participation in the exhibition. It can take a long time to negotiate, so take care of this beforehand. It should be remembered that at popular exhibitions the best places are sold out very quickly, sometimes a year before the event. Contact the organizers as soon as possible and clarify this issue.
Step 2
Next, you need to order a stand and its decoration. The brighter and more creative the workplace at the exhibition, the more attention of visitors will be attracted by your company, and, accordingly, your product. The most notable stands are often filmed by TV channel employees for their reports. Thanks to this, the product will receive additional free advertising.
Step 3
Be sure to notify all your clients that the company is participating in the exhibition. It is advisable to send them invitation cards. This way you will be able to present all the new products to your customers without spending money on organizing a separate event.
Step 4
It is necessary to additionally attract the attention of a potential audience. Place your advertisements in specialized publications. The more people know about your participation in the event, the more popular your stand will be.
Step 5
Prepare souvenirs and handouts: key chains, pens, flyers, brochures. Hire promoters to attract visitors and work at the booth.
Step 6
To make your stand interesting to visitors, organize advertising in the pavilion itself. This can be a module in an exhibition catalog, radio announcements, etc. The catalog is the first thing that falls into the hands of those who come to the exhibition. If your ad is on the front pages, visitors will definitely be interested in your stand.
Step 7
Organize the constant presence of company representatives at the stand. Provide a briefing before the start of the exhibition. Explain how to talk with potential clients, how to establish constructive business communication.
Step 8
Plan a meeting area in the booth structure equipped with comfortable sofas and tea accessories. You may be able to find new business partners. Then you can discuss further cooperation without leaving the exhibition area.
Step 9
Large exhibitions are held with a frequency of 1-2 times a year. If the first participation in the event did not bring significant results for the company, do not despair. Over time, you will gain experience, begin to rationally use advertising platforms, and your stand at the exhibition will surely attract the attention of the right number of potential customers.
