The natural desire of women is to look always beautiful, well-groomed and young. To do this, they spare no money or time. And this is the "perpetual motion machine" of the beauty industry. There will always be a demand for cosmetic services, and, therefore, salons and beauty parlors are a profitable business. To open a beauty parlor, you need to consider the following points.
Instructions
Step 1
Assess the market situation. Currently, it is more profitable to open offices offering a whole range of cosmetic services. It is better if the beauty parlor is located in close proximity to a hairdresser or fitness room.
Step 2
In any case, to start work, you need to register a legal entity, find a room that meets the requirements of the SES and fire supervision, and obtain permits for it from the indicated authorities. And also get a work permit from the local government.
Step 3
There are several options for opening an account.
Acquisition of a ready-made business. This option has its advantages: it is often cheaper than opening an elephant from scratch; the most difficult phase, the creation process, is over; regular customers come to you. But a minus is also possible: the image created by the previous owner. The amount that you saved when buying an existing salon may be spent on refurbishing it.
Step 4
Franchising. With this method, you buy the right to bear the name. For this, an agreement is concluded with the owner of the franchise, a one-time cash contribution is made, then an annual deduction is transferred to the company. You buy equipment, get advice and guidance from the company - and build your business.
Step 5
Opening the office yourself. If you decide to act independently, then you will receive as much information as possible about the market segment in which you decided to work. Contact specialists or take training. Think over everything to the smallest detail. Look around the room. For a start, a small room at a hairdresser's, in a business center, a shopping center, on the first floor of a residential building will be enough. Make a clear calculation of how much you need to invest and how much you have at your disposal.
Step 6
Be sure to do an analysis of the client base of the area in which you plan to open a beauty parlor. Everything is important in this matter: the brands of cars left in the yards, the level of shops in the area, infrastructure, etc. If this is a residential area, then clients are mainly housewives and retirees, for whom accessibility is more important than high-class services.
Step 7
Determine the competitiveness of your future business: will you be able to maintain the brand next to other salons, which you are ready to provide as a highlight.
Step 8
Determine the level of the future beauty salon. Choose a range of services based on client needs and local circumstances. The classic version of the "business-class" office includes two components: image services (make-up, hairdresser, stylist) and cosmetology. Image services involve the constant return of the client to your office. Cosmetology is services related to the correction of a figure or face.
Step 9
Plan and design the premises based on the selected cabinet level. Make a price list, select the technologies for the execution of the selected services.
Step 10
Develop a business plan. Remember that the main job of your beauty parlor is to bring profit to the owner. A competent, correctly calculated business plan, good craftsmen, well-chosen and designed premises, modern equipment and high customer service are essential elements of success.
