The market of computers and office equipment today is already saturated almost to the limit - large network companies have created such competition that it is almost impossible for a novice player to compete with them. However, knowing some marketing tricks, it is still possible to enter the retail market of computer equipment, especially if you are planning to open a retail outlet away from both capitals.
It is necessary
- - a well-thought-out marketing strategy;
- - premises with an area of 50 square meters;
- - base of suppliers and established business relations with them;
- - a set of commercial equipment;
- - several sales consultants;
- - multiple customer support technicians.
Instructions
Step 1
Develop a marketing strategy according to which you are going to gain a foothold in the market. The emphasis can be either on a narrow specialization, or on customer service that bribes customers. The second is preferable, since it can be difficult to calculate the demand for highly specialized computer equipment (for example, designed for designers). The desired effect can be achieved by organizing a support service and a service center, whose employees will visit customers at home.
Step 2
Rent a space on the ground floor of a building facing the street - not necessarily in the heart of the city, where rents are the highest. If you manage to promote your store well, customers will find you in more distant places. You must also have a warehouse at your disposal, preferably adjacent to the sales area, the minimum area of which is 50 square meters.
Step 3
Establish business relationships with suppliers of computers and components for them, try to negotiate the most acceptable prices for you when you first purchase the goods. Low purchase prices are precisely what gives the big chain stores an advantage, so in order to compete with them, you also need to learn how to work with suppliers efficiently. Purchase the first batch of goods, having formed an assortment range sufficient to "start" your store.
Step 4
Find consultants and support staff that will function at the store. Only professionals should work in a computer store, preferably those whom you know personally and in whom you can be sure. Without a good team of specialists, a computer store is doomed to failure, so finding employees should be given as much attention as possible.
