Few things carry faceless, obscure names as often as construction companies and shops. And this is completely in vain: the construction industry needs customers just like everyone else. A good name is an element of marketing for a product or firm. In order to choose it, you need to keep in mind the tastes and needs of your target audience and the distinguishing features of what you are promoting.
Instructions
Step 1
Hardware stores can vary in size and range. The name of such a store depends on them. The name of a huge construction shopping center, where you can buy everything, should be different from a small district shop, where people go mainly for little things. Decide what kind of store you will have and what exactly you want to sell.
Step 2
Think about your target audience. This is the name of the people who are most likely to become your customers. One of the most important signs of identifying a particular target audience is material. Those who build a cottage and those who make modest repairs in an apartment have completely different needs and tastes. Accordingly, the name should appeal to the people you are counting on.
Step 3
Think about which titles would grab the attention of your target audience. Write down all the words that come to your mind. Surely some of them will disappear due to cacophony. From the rest, choose the most striking, catchy names. Try to imagine how they might look on the sign of your hardware store, on the logo, in Russian or Latin letters. Pick the best ones and list them.
Step 4
Type each of the selected names into the search engines. It is important to find out if there is already any construction company with a similar name. Names that already exist (even if in another city) should not be used.
Step 5
Show the selected names to representatives of your target audience. They can be relatives or acquaintances. Analyze which titles they like more and which less and find out why. All this information will be useful to you in the final decision or, perhaps, returning to the search for new options.
