The quality of inexpensive clothing today in most cases leaves much to be desired. This situation leads to the fact that the interest in sewing and the development of the atelier only increases every year. At the same time, finding good fabrics and sewing accessories is not always easy. That is why business in this area has great prospects.
It is necessary
- - start-up capital;
- - premises.
Instructions
Step 1
Conduct market research by examining customer needs. The purpose of this analysis is to determine the positioning of your store. Perhaps the city lacks exclusive high-end fittings. After receiving the research results, you will be able to write a business plan.
Step 2
Start looking for a place to shop. Consider the presence of competitors, traffic in the area, convenience of location. If there is an atelier nearby, there will automatically be more customers. However, the presence of a large fabric store nearby will create problems, since they may have a similar product.
Step 3
Think carefully about the assortment and choose suppliers. The market for sewing accessories today is quite saturated, so you can offer both expensive products and common consumables for sewing. Keep in mind that 80% of the turnover will be low-cost hot goods - from threads and buttons to locks and fasteners. However, in this case, you must make sure to make a section of expensive fittings. These can be designer rhinestones or trendy buttons. Having come to the store for just such a product, the buyer will certainly purchase simpler goods in parallel.
Step 4
Consider an advertising strategy. Target both atelier clients and sewing enthusiasts. With city ateliers and private seamstresses, you can carry out a mutually beneficial action. Create double-sided brochures that advertise both companies. This way you will get regular customers. Those who do not use the services of a studio should be informed more massively. Advertise in city directories, order a news ticker on local channels, distribute flyers in nearby areas. Keep in mind that such advertising media as banners or publications in the press will be too expensive and ineffective for you.
