To draw up a competent business plan, you must first determine which type of service is most attractive in terms of benefits. However, one should not forget that the liquidity of many services is determined by factors that are not directly related to purely economic calculations: fashion, information in the media, and even rumors.
Instructions
Step 1
Choose a business idea related to a specific type of service. The correct formulation of the idea is the expression of the main content of future activities in literally two or three simple phrases, so that anyone, even those who have nothing to do with entrepreneurship, can immediately understand what services you plan to sell. There should be nothing superfluous in the "Project Description" section, with which any business plan begins. If you are going to provide any additional services, list them in the main part.
Step 2
Indicate who is the project manager. It is advisable that it be a competent person in your chosen service sector, or at least an experienced leader. List the persons responsible for making decisions on the project (for example, shareholders with the obligatory indication of their share in the fixed capital).
Step 3
Classify your target audience in terms of age, gender, income level and social status so that your business plan clearly reflects the distribution of demand for your services. Pay attention to the factors that may affect the demand for services (seasonality, information in the media, reviews of other consumers). Be sure to write about how you will track changes in demand depending on direct and indirect factors.
Step 4
Study the activities of competitors and indicate in the business plan what marketing techniques they use to promote their services in the market and monitor it. List your advantages in this area.
Step 5
Select sources of investment in the project. This can be a loan, a loan from funds to support small and medium-sized businesses, own savings, etc.
Step 6
Calculate the total cost of the project. Typically, this section provides information about the cost of renting premises, staff salaries, equipment and furniture.
Step 7
Calculate the profitability of the project, taking into account the interest on the loan, possible risks and the expected sources of new investments.
