The cosmetic market today is developing rapidly and dynamically. Constant innovation and new collections create a highly competitive environment. The correct organization of the sale of cosmetics can significantly increase your income.
It is necessary
- - stands with the correct layout;
- - debugging logistics;
- - samples and gifts.
Instructions
Step 1
Use the principles of merchandising actively. According to marketers, the right layout can increase sales by up to 30%. As a rule, well-known cosmetic brands provide their own stands with decorative cosmetics, where the location of the testers is thought out to the smallest detail. If any brand does not have such a stand, use a similar principle. Place new cosmetics, as well as those products that you would like to sell faster, on the shelves at eye level. Put large containers with popular goods down: the buyer will still bend over for them.
Step 2
The cosmetic market is characterized by rapid development and the constant appearance of new products. Carefully monitor changing collections. Establish effective two-way communication with suppliers to stay on top of upcoming revenues even before a product is officially released to the market. Pre-order and anticipate demand. Having come to the store for a new product, customers can buy something from their usual products.
Step 3
Arrange sales promotions. Most cosmetic chains in recent years have been practicing long-term promotions aimed at ensuring that the client makes a purchase regularly and for an impressive amount. Focus on short-term activities. Give out food samples, have free makeup days, and give small gifts for a certain amount of check.
Step 4
Debug your logistics system. Manage inventory and anticipate product sales. If there is a cosmetics tester on the sales floor, but the product itself is not in stock, the buyer will be very disappointed.
