In the bakery trade, as in any other trade, there is competition. To increase your bread sales, you need to use some techniques that can take your business to the forefront.
Instructions
Step 1
Expand your trading network. If you have one outlet, then the sales results will be appropriate, and if there are, for example, more than ten, sales will increase accordingly. In addition to ordinary shops, you can open mini-bakeries, mobile kiosks, departments in supermarkets, etc.
Step 2
Offer customers a wide range of baked goods. You can bake more than 20 types of bread, from classic to royal bread with prunes and dried apricots, as well as fitness crispbreads, Borodino bread, matzo, lavash, etc.
Step 3
Think over the packaging of the product. Use individual bags, wrap more expensive types of bread in paper. Carry out a small weight of products for various social groups of the population.
Step 4
Carefully study consumption trends in the market for bread products and related groups of flour products, recognize growing sectors and enter them. For example, it can be baked goods made from wheat flour with a pleasant appearance, small weight and attractive packaging.
Step 5
Build a sales network together with manufacturers of other goods. Increase the share of goods on the counter at each outlet. Fight competitors for every square centimeter of the display case.
Step 6
Create an extensive network of cafes, bakeries and pastry shops. The consumer thinks not by the types of products, for example: “Tibetan bread with herbs”, but by the categories of outlets. For example: “They always sell very fragrant bread there, and that's why I always buy it there. In the next store, the bread is very tough, and I do not recommend buying it. Therefore, by baking hot products on the spot, you will achieve greater popularity than bringing bread from somewhere far away.
Step 7
Make sure that sales consultants in your departments are in branded clothes, are distinguished by courtesy and competence.
Step 8
Organize tastings at points of sale for new varieties of your products. Do not spare funds for advertising in the media, hold various promotions, discounts to various categories of citizens, etc.
