The placement of goods on the shelf may not seem important. But this is fundamentally wrong. Merchandising, focused on the correct location of the product being sold, plays a large role in the purchasing decision.
Instructions
Step 1
Place your product in the part of the store where it will be more in demand. Most people come to a store not knowing exactly what brand they want to buy. The decision is made right on the spot, so the correct location actively influences the buyer's decision.
Step 2
Place the product inside the golden triangle. This is a space limited by straight lines that can be taken from the entrance to the desired product and from the last to the checkout. On the way, the buyer gets acquainted with the assortment of the store and makes purchases that were not planned.
Step 3
Choose a "gold shelf" for your product. Moreover, it will be different for each product. How do you know which shelf you need? First of all, you need to determine the target audience and, based on this, calculate the height at which it is better to place the product. Please note that more attention is paid to products placed 15-20 cm below eye level.
Step 4
Refer to the experience of competitors. Before deciding exactly where your product will be located, take a look at how they are placing a similar product. To increase the number of sales, it is imperative that your product stands out from the rest and attracts the attention of the buyer.
Step 5
When displaying a product, pay attention to the psychological characteristics of a person. Consider the fact that the buyer, in search of the right product, directs his gaze as if he were reading a book with an epigraph. Those. first, his eyes look to the upper right corner, then move to the lower left and then move from left to right. If you consider this, then the chances of sales will increase.
Step 6
Place a little-known product within a line of already known products of the same brand. For example, if your company has released a new product, then it is most reasonable to place it between products already known to your customer. A positive attitude towards them can be carried over to an unknown product.
