Logic vs. Emotion
There is a difference between B2B and B2C marketing, whether you believe it or not. And this difference is very profound. When you sell in B2B, you need to understand that these companies are working to improve the efficiency of the buying process in order to save time and money. This often explains why buying
Logic vs. Emotion
There is a difference between B2B and B2C marketing, whether you believe it or not. And this difference is very profound. When you sell in B2B, you need to understand that these companies are working to improve the efficiency of the buying process in order to save time and money. This often explains why B2B buying is based more on logic and why B2C buying is based more on emotion.
B2B Marketing
When you enter the B2B marketplace, you should focus on the logic of the product. You can do this by focusing on the features of the product. You also need to understand what the buying process is in the company and how they operate within this procedure. In the B2B market, product knowledge and information is very important. Your most effective marketing message should focus on how your product or service saves them time, money, and resources. Your customers in the B2B market are more interested in the logic of your product. They will want to learn more about the features and how it will help them save time, money and resources.
B2C Marketing
When you sell to general consumers in the B2C marketplace, you need to focus on the benefits of the product. Their decision is more emotional. Consumers differ in that they require different distribution channels for their convenience. They don't need lengthy marketing messages. They don't want to understand your benefits; instead, they want you to clearly state what benefits they will learn from your product. Your most effective marketing strategies should focus on the results and benefits your product or service will bring to consumers in the B2C market. Your B2C customers will buy more on emotion. They are more interested in the benefits of the product. They want to know more about how your product or service will help them and how it will personally benefit them. For example, consider this situation: My product is a lotion. My lotion moisturizes the skin and relieves itchy skin. My B2B clients will be most interested in characterizing a lotion that moisturizes their skin. My B2C clients will be most interested in the benefits of itchy skin relief. We will be very effective in marketing if we understand the needs of each of these markets in order to make the right marketing decision.
