The Russian government encourages people who start their own business and bona fide employers. And if you want to do your own thing, you can become a franchisee partner of some developed trading network, for example Fix Price.
Advantages of Fixed Price Stores
Stores with one specific fixed price (the so-called Fix Price) are ideal for people who want to work in the field of sales, but do not have enough fresh and unusual ideas to create their own brand. As a rule, such stores are distinguished by a wide assortment and a large selection of goods (at the moment there are about 2000 items recorded), which cannot but have a beneficial effect on the growth of the number of customers.
It should be noted that such stores with low prices for household goods, cosmetics and food are highly competitive. Currently, there are no analogues of the Fix Price chain in Russia, therefore a wide range and a fixed cost of products make it possible to successfully compete with stores of other varieties and chains.
You will not need to spend a lot on advertising, since Fix Price is already a well-known brand. Its owners devote enough time and money to promote the business, so you just have to spread the information about the opening in this area and around the city. Then people who have heard about this trademark will use word of mouth to advertise your store.
Fix Price can be opened in cities with a population of more than 25 thousand people, then the traffic will be very good. Such shops are widespread in all regions and regions of Russia. Their popularity is so high that in the future the brand owners plan to double the number of existing outlets. So your desire to open a fixed price store will be warmly supported by the franchisor.
In addition to the huge popularity of Fix Price stores, the fixed price itself can be attributed to the pluses. There is no need to define a price tag for each product, it is the same for the entire assortment. This greatly simplifies the conduct of business and is liked by customers who can easily control the value of the goods collected in the basket.
A fixed price significantly narrows the list of suppliers, which can also be called a plus, because it is much easier to choose from a smaller number of manufacturers. As a rule, the assortment is supplied by Chinese manufacturers to the Moscow branch of Fix Price, from where the goods are distributed to other stores. Items are usually ordered using a centralized information system. In addition, the franchisor can help conclude an agreement with a transport company.
Subtleties of opening a store with a fixed price
But first of all, you need to conclude an agreement with the franchisor company, after which you can already open a sales outlet in the chosen place. Please note that to enter this business, you will have to pay 25% of the authorized capital of your store (lump-sum fee). Be prepared for the fact that you will have to pay royalties of 3% of turnover every month. In addition to these costs, you will need about two to three million rubles for the purchase of the goods themselves in order to fill the store.
