Interesting business solutions attract buyers and help them take the lead. A one-priced store is undoubtedly one such catch and a great marketing ploy.
It is necessary
- - business plan;
- - various goods of the same price category,
- - start-up capital.
Instructions
Step 1
Before opening a store like this, draw up a business plan. Think about what exactly you are going to trade. How can you find such a group of different goods, the generalization of the price of which will not hurt, but, on the contrary, will help to raise the profitability of the business.
Step 2
Decide on the price category, that is, what exactly will be the price of your goods. For example, if you are going to sell high-quality household appliances and sell everything for 50 thousand rubles, your store is unlikely to be popular. Of course, if you do not trade at a loss.
Step 3
Choose the most popular and smaller-scale product within the same price range. You can focus on the little things. For example, it can be high-quality jewelry or soft plush toys, bedding or indoor flowers, etc. Of course, among these categories of goods, the price range can also be very large, but your task is to choose those of them that occupy the same price niche.
Step 4
Think over the design of the exterior and interior of your store. It will largely depend on the products you are selling. Don't forget to order an attractive sign informing you that you are selling different items at the same price.
Step 5
Do not spare funds for the "promotion" of the business. Order advertising in local media, run contests, promotions, etc. Grand opening of your store, invite the press, arrange gifts for the first hundred customers.
Step 6
Pay attention to the training of service personnel, their uniforms, developed in a single image style. Let sellers learn special "speech baits" for buyers, take an active professional position.
Step 7
Organize additional services and entertainment in the store. For example, a children's mini-cafe, in which, by the way, everything can also be at the same price. This will attract more buyers.
