Every entrepreneur praises his own store and the service in it. Buyers often have the opposite opinion. To evaluate a store from the point of view of customers, you need to look at it through the eyes of a casual passerby. This score is used to make improvements to the store to increase profitability.
Instructions
Step 1
Check out what the store looks like from the street. It is necessary to understand whether passers-by have a desire to go inside. Using the internet, see how the windows of Western shops are decorated. Take note of the best options. Decorate the entrance and shop windows differently and in each case record the number of people who entered the store. This will help you learn how to properly evaluate the appearance of your store.
Step 2
Evaluate the first impression of a customer upon entering a store. Some shops, hotels, use a good reception. They hire someone who has only one responsibility - to open the door for people and smile. This creates a positive first impression. People don't want to leave a welcoming environment. Think of similar ways to influence casual and regular visitors. In each case, record the time people spent in the store. This will help you learn how to judge first impressions.
Step 3
Rate the speed of service and customer satisfaction. In some cafes and restaurants, people are willing to wait until a table is empty because they are well served. Understand whether people in your store are ready to wait or quickly walk away if there is a queue. Use soft music or video screens to brighten up the waiting time. Record people's reactions with each experiment. This will help you learn how to properly measure your satisfaction with the service.
Step 4
Hire someone to talk to customers after they make a purchase. Feedback guarantees a reliable assessment of the store. If people are ready to come back and come back for new purchases, the store is running well.
