Cold calls are an effective sales tool. But is cold calling really that simple? Many people today have a fear of cold calling. He can be defeated by following certain rules.
Cold calling potential customers is an effective method of growing a client base; modern sales rarely do without it. Moreover, it is one of the most difficult. Calling strangers can cause psychological discomfort and even real fear. This fear can be overcome gradually. Here are some rules to help you do this:
Call a lot. The # 1 rule for overcoming fear is action. Take the number, make 50, 100, 200 calls - and you will see that with each new call the fear will melt away.
Call regularly. Don't stop there until quantity turns into quality. One day of successful calls will be wasted if you decide to take a break the next. Get in the habit of making regular calls, especially initially.
Be prepared to fail. The worst thing they can do on the other end is to be rude or hang up. Admit to yourself that this is not the worst thing that can happen to you and accept it even before the call. And remember, negative experiences are experiences too.
Prepare a call script. It is often called a script or a speech: it is a prescribed algorithm of actions during a call. For a start, typical scripts from the Internet are suitable, and during the call, it is better to customize them for a specific situation. More experienced colleagues will help you with this.
Watch your posture. One of the ingredients of a successful cold call is a confident and calm voice. The reclining position on the chair when making a call does not contribute to this: the voice becomes quiet and illegible. Sit up straight with your shoulders straightened. You can even get up from time to time.
Smile. People feel emotions. As soon as you smile, your voice becomes more attractive to others. A pleasant voice disarms a person even when talking on the phone. Check it out!
