The emergence of elite beer shops in the cities of the country is a consequence of an increase in the general culture of consumption of alcoholic beverages. An untidy pub or stall on the street can satisfy the needs of not all beer lovers, among them there are also many gourmets and connoisseurs who pay attention first of all to quality. Opening a beer boutique and getting them as your clients is a great opportunity for an entrepreneur.
It is necessary
- 1. Certificate of registration of individual entrepreneur
- 2. A cash register registered with the tax authorities
- 3. Premises designed in accordance with the corporate style
- 4. Set of commercial equipment
- 5. Contracts with several suppliers of beer
- 6. Sales staff (2-3 people)
Instructions
Step 1
Find a property and sign a long-term lease (usually five years) with the owner. For an elite beer shop, a location near a metro station or a market will not be a very good solution, much better - on a busy street in the city center, next to other prestigious shops. Do not spare funds for high-quality cosmetic repairs in the future sales area of the store.
Step 2
Come up with a name and ask a professional designer for help in developing a corporate identity for a beer store that has every chance of becoming a network in the future. Use it to create a sign and design a sales area, the production of elements of which can be ordered by an advertising agency. It will also be good to order workwear for the sales staff of the store using the corporate logo.
Step 3
Purchase a set of commercial equipment and furniture needed to sell beer. You will need a refrigerator compartment, a portable cooler, and a column on which defoamers are installed. You also cannot do without a refrigerator counter, scales, racks and additional refrigeration equipment for storing products related to the sale of beer (shrimp, smoked fish).
Step 4
Enter into an agreement with several beer suppliers (both producers and importers, both draft and bottled) in order to be able to present the entire possible assortment in your beer store. The assortment of the beer boutique should be as rich as possible and include as many varieties of beer as possible, including non-alcoholic ones.
Step 5
Find two or three people to work in the store who will serve the sales area. If your plans do not include working in the store yourself, then you will need a hired administrator. Bookkeeping can be entrusted to a visiting specialist, or you can take care of accounting of funds yourself.
