Despite the active propaganda about the dangers of beer, this alcoholic drink is always popular. That is why the opening of a shop with draft beer can become a promising business, the peak of profitability of which will be in the warm season.
It is necessary
- - start-up capital;
- - premises;
- - cash machine;
- - equipment.
Instructions
Step 1
Open your own company, for example, register as a private entrepreneur. Solve all administrative issues: get permission from the fire inspectorate and the sanitary and epidemiological service. Purchase and register a cash register. Choose the form of taxation that suits you best.
Step 2
At the same time, search for premises for a beer store. It is best to open it in a residential area, near high-rise buildings, or in a large shopping center. Even if there is a supermarket nearby that sells bottled beer, you will still have a lot of customers. Choose a room so that it can work at night.
Step 3
Find beer suppliers. Some of them will provide you with equipment for rent. However, in doing so, they may impose some restrictions on the sale of other beer brands in your store. Therefore, if you have sufficient start-up capital, purchase your own equipment that will serve you for many years. Adjust your logistics with your suppliers as most draft beers have a limited shelf life.
Step 4
Develop an assortment taking into account the composition of the target audience. Of course, the more interesting varieties you offer, the more willing customers will be to visit your store. Form the assortment in such a way that customers can choose products in several price categories.
Step 5
Consider the possibility of selling related products: snacks, beer snacks, dried fish, sausages. There will be demand for such products.
Step 6
Introduce a system of discount cards for regular customers. Let the discount be small, but it will still become a certain motivation for buyers to visit your beer point instead of competitors' stores.
