The clothing market today is not only divided between large retailers, but also oversaturated with many small outlets. However, its potential is still great. Clear positioning, the development of a constant clientele, an excellent assortment: if a number of conditions are met, even a small store will bring good income.
It is necessary
- - start-up capital;
- - premises;
- - trade software;
- - decor elements.
Instructions
Step 1
Start with market research. If you cannot resort to the services of professionals, do an express analysis on your own. Go around nearby stores, view the assortment, brands, be sure to write down the prices for the main categories.
Step 2
Based on the work done, try to choose the least mastered direction. Clear positioning will help you form your own development strategy and differentiate yourself from your competitors. Do not try to reach as many potential customers as possible: it is much better if a narrow but stable circle of buyers constantly comes to you.
Step 3
Find a place to work. The more successful the place is, the less money you will spend on its promotion. It can be a small boutique in a shopping center, or a separate space on a busy street.
Step 4
Develop a memorable store design. A vibrant style can be created with thoughtful lighting solutions, the right color combinations and interesting accessories. Try to keep the atmosphere in the store cozy. Ottomans, mirrors, drinks, fashion magazines, toys for customers' children: there are many ways to make the customer's stay in the store as comfortable as possible.
Step 5
Pick an assortment. If you work with several brands, make sure that the collections are consistent with the same stylistic key. Do not forget about accessories: they will not take up much space in the retail space, your customers will be able to choose a complete image. When forming the assortment, follow the selected direction of positioning.
Step 6
Create a system of effective interaction with regular customers. Enter accumulative or discount cards, inform customers about promotions and sales. You may even develop friendships with some of the customers, which will increase the flow of visitors to your store.
