There is a lot of competition in the field of selling clothes. But this should not in the least confuse aspiring entrepreneurs who open their stores. One has only to start, and a small clothing store can become a starting point for the development of an entire retail network.
To start a business in some direction, you need to know this area from the inside, not only in theory. It is very important to gain experience and acquire the necessary skills by working in someone's store. A few months of working as a salesperson or administrator will help you see the pros that you can use in your business, and notice the cons that will make it possible to avoid your own mistakes. Also, become a regular customer of the most visited clothing outlets in your city and try to analyze what exactly leads their owners to such success. Before renting premises and delivering goods, you must draw a portrait of your buyer: social status, income level, age, gender. Analyze the market and find your competitive niche. At the same stage, come up with a name for the future store. Let it be bright and memorable. Register your business officially. You can open a limited liability company or sole proprietorship. In parallel with the registration of the legal form of your business, start looking for suppliers for your store. Since by this time you have already decided what kind of product will be sold from your shelves, this will be the criterion for selecting future partners. You can choose either one or several suppliers, the terms of cooperation with which will be most acceptable for you. The key to the success of any store is its location. Since your store should be visited by as many people as possible, then it should be located where the maximum traffic is. Therefore, the best option is to rent premises in a shopping center with an area of at least 100 square meters. If repairs are required there, do not skimp on this item of expenses, since the comfortable stay in the store greatly affects the desire of the buyer to stay in it and purchase the necessary product. Pay special attention to recruiting. There should be a person behind the counter who will not only be able to accept money and give away the goods. Be demanding about both the appearance of your salespeople and their ability to communicate with people. At the very beginning of your business, do not skimp on advertising. Conduct various promotions, sweepstakes. Use every idea and opportunity to attract the attention of a potential buyer and turn him into a regular customer.
