For those who have decided to engage in retail trade in men's and women's clothing, a place in the market will certainly be found - this market is divided into many segments, many of which are practically "rubber", that is, allowing more and more new players to create successful trading enterprises.
First, you need to decide how your store will operate. The two most common options are an independent multi-brand point of sale and a store opened on a franchise basis, that is, using the experience and reputation of an already promoted network. The second is much simpler and especially well suited for a novice entrepreneur, in this case the franchisor will do a lot for you, in return receiving a part of the income and your agreement to adhere to its rules and standards in work.
From a strategic point of view, one of the most important steps before opening a clothing store is choosing the location in which it will be located. Finding a suitable place with good traffic and renting a space that suits your goals is what you will need to do first. A popular solution to this problem today is an agreement with the administration of one of the shopping or shopping and entertainment centers, which allows you to get rid of many problems that the owner of a detached store usually brings to the licensing organization.
If you open a clothing store on a franchise system, your senior partner will most likely take over its design, since compliance with the corporate identity is a mandatory requirement of almost all franchisor companies. The same goes for commercial equipment, which is likely to be put at your disposal. If you decide to open an independent multi-brand store, the design and design issues are up to you, so you cannot do without a professional designer.
Finally, in the retail sale of clothing, the sales force serving the customers in the store is of paramount importance. There is no shortage of sales consultants with experience in the labor market, however, finding a salesperson the way you would like it is likely to be very difficult. Therefore, if you really care about the reputation of your future store, do not just hire people who once and somewhere sold clothes, but organize training for them and personally make sure that they are qualified enough to work with you.
