The competition in the clothing market is enormous. It would seem: all niches have been occupied for a long time. However, new stores are opening every day. In order not to burn out in this difficult business, you need not only to offer the buyer competitive prices, but also to stand out from other stores.
It is necessary
- - a budget sufficient to organize your own business
- - clear business plan
- - branding and advertising specialist
Instructions
Step 1
It is impossible to open your own branded clothing store without significant investment. After all, as you know, you have to pay for a brand. Based on your material capabilities, you need to draw up a clear business plan, which should reflect the costs of opening a store, possible profits and the projected payback of your business. The main cost items: - rent of premises for a store;
- repair, design and decoration of the store;
- if necessary, then rent premises for a warehouse;
- purchase of a batch of clothing;
- salary for store employees;
- store advertising;
- state registration of the enterprise.
Step 2
The next step will be the transition from plans to action: finding a suitable premises, repairing it and equipping it for the needs of the store. Also, correlate correctly the price category of branded clothing with the scale of the store itself and its future location: it will be difficult to sell expensive brands at appropriate prices in a tiny store located in a residential area. Location will play a decisive role for you, it is best to find premises in a central area, close to other shops of the same price category. It is important that the store is easy to drive up to by car, there should be a parking nearby, because your potential customers are wealthy people who most likely have their own car.
Step 3
Shop renovation and design, high-quality showcase is your business card. In most cases, buyers decide whether or not to enter a particular store precisely by the showcase. In parallel, search for a clothing supplier, do not forget that the supplier must provide you with all the necessary documents and certificates of conformity. Of course, buying in bulk will be cheaper than buying from different suppliers in small quantities.
Step 4
While the work on opening the store is in full swing, you need to officially register your business, for this you need to choose the right type of activity: individual entrepreneur or LLC. The first option for a start will be more profitable and easier: - You can switch to a simplified taxation system;
- fewer requirements for financial statements;
- you will not be property for your activities, but when the business begins to gain momentum, it will be possible to switch to another type of activity. There are many organizations that will not only explain everything to you in detail, but for a certain fee will help you arrange all the necessary documents.
Step 5
Next, you should think about advertising. The store will need promotions and sales, and perhaps a catchy slogan or even a brand, depending on the size of the store and budgetary options. You must clearly understand who your potential customers are, and, depending on age, interests, choose the most suitable advertising distribution channel: - TV advertising;
- radio advertising;
- Internet advertising;
- printable advertisement;
- advertising on transport.
Step 6
The final touch before opening a store will be the search for employees, preferably with solid work experience. You will need at least one cashier, one sales assistant, and most likely an accountant. It is best to set the salary for employees as a minimum fixed + percentage of sales. This way, your employees will have a personal stake in the success of the store. Buyers of expensive branded clothing are people with high demands, accustomed to good service and experienced staff.
