An inexpensive clothing store can be very profitable. However, do not forget that this business has a number of features that must be taken into account at the start of the project. You can come up with your own concept or buy a ready-made franchise. If the work is organized correctly, the investment will pay off quickly, and after a year of operation, your company will begin to generate income.
It is necessary
- - premises;
- - trade software;
- - stock of goods;
- - cash registers;
- - anti-theft equipment.
Instructions
Step 1
Choose a concept for your future store. You can only sell women's or children's clothing, or open a large family center that will showcase items for men, women and children, including teens and babies.
Step 2
Consider whether it would be more convenient to buy a ready-made franchise. There are many offers on the market from different companies, both Russian and foreign. When purchasing a franchise, you will be relieved of the worries of defining a concept, selecting an assortment and an advertising campaign. However, you will have to pay royalties. In addition, you must fulfill all the requirements of the franchisor regarding the size of the future store, its location, the number of sellers and the volume of purchases.
Step 3
Find a suitable storeroom. The best option for selling cheap clothes is spacious retail space in a popular shopping center. Don't pretend to be expensive places on the first and second floors. A store with low prices can be located in less convenient, but cheaper areas on the upper floors or in the basement. Some malls are ready to make concessions to retailers who agree to occupy less popular retail locations.
Step 4
A cheap clothing store does not need conceptual renovation. Cleanliness and convenience are your motto. Paint the walls and ceiling light colors, and lay a non-slip covering on the floor. Provide good lighting - choose lamps that provide pleasant warm light. Decorate shop windows with large, bright posters - they will serve as advertisements to draw attention to your store.
Step 5
Purchase trade equipment. You will need simple hangers and rails, as well as shelving, shelves, and wire baskets. If you decide to purchase mannequins, make sure they change their clothes as often as possible. Equip numerous fitting rooms.
Step 6
Purchase a product. Big shops for cheap clothes make purchases twice a year. If this schedule doesn't work for you, negotiate smaller and more frequent shipments. You can have one large supplier and several smaller ones for emergency deliveries of the necessary goods.
Step 7
Form the assortment correctly. The best choice is basic models, diluted with fashionable novelties. Casual men's and women's clothing, knitwear, jeans, inexpensive underwear and children's assortment are selling very well. The hardest part is selling shoes. Leave it to the specialty stores and focus on clothing and accessories.
Step 8
Hire salespeople. Low-cost stores need a large staff. Your task is to increase turnover, because your earnings depend on it, and not on the margin. Sellers should actively sell the product - offer to make kits, advertise new items.
Step 9
Keep things safe. Label them with special stickers and anti-theft tags. Install a magnetic gate at the entrance to the store. Instead of security cameras, you can hang their dummies and a notice warning customers that the store is under constant surveillance.
