Massage is a very popular procedure. In addition to therapeutic massage, cosmetic, relaxing, tonic massage is in demand. This popular service can be used as the backbone of a profitable business. Open a small massage parlor, which can later be developed into a full-fledged network.
It is necessary
- - money for business development;
- - the status of an individual entrepreneur or a registered legal entity;
- - license;
- - premises;
- - signboard;
- - personnel;
- - equipment.
Instructions
Step 1
Decide what services you intend to provide. Therapeutic massage and manual therapy require compulsory licensing. But for relaxing and cosmetic massage, additional permits are not needed. You can offer massage in combination with relaxing baths and other water treatments. Not a bad idea - a massage parlor at a beauty salon.
Step 2
Choose a suitable room. It is advisable to be located on the ground floor with a separate entrance, on a busy street near transport stops. It should be convenient for potential clients to get to your salon.
Step 3
Come up with a name for the salon. Consider the prospect of creating a network - the name should be catchy and easy to remember. Order a prominent sign.
Step 4
Search for personnel. In a small office, two masseurs are enough, a large one can accommodate five or more specialists. Calculate how many sessions are needed to make your salon profitable. Please note that one massage therapist can serve no more than eight people per shift. Do not skimp on staff - hire the best, because your future profit depends on their qualifications and experience.
Step 5
Purchase salon equipment. You will need massage tables, loungers, screens, cabinets for the necessary supplies and accessories. A good air conditioner, a washing machine for cleaning inventory and an ionizer will not hurt to create a comfortable atmosphere.
Step 6
Buy towels, sheets, bathrobes and order a uniform for the staff. It is desirable that all things are designed in the same style. Choose beauty products for your massage. In addition to base oils and neutral gels, purchase essential oil kits.
Step 7
Think over your pricing policy. Find out the prices of other massage parlors, beauty parlors and clinics. Make a list of future services. Be sure to offer something new that is not yet in the price lists of competitors.
Step 8
Get involved in promoting your salon. Do not spend money on expensive advertising in magazines and on television. Better to create an interesting loyalty program for regular customers. Think over a system of small gifts and bonuses. Participate in trade shows, find partners from related fields with whom you can conduct joint advertising campaigns.
Step 9
Do not let things take their course in the cabin. Control the administrator and accountant, arrange meetings, create a friendly atmosphere in the team. Keep a close eye on the quality of services. Remember - a client who has received a high-quality service will certainly return, and on occasion will recommend your salon to his friends.
