Own beer business remains the lot of not only large investors. You can start it even with a small investment, expanding as you grow. If beer is your passion, why not turn it into a profitable business?
It is necessary
- - license;
- - premises;
- - hygiene certificate;
- - permission from social services;
- - beer recipe;
- - equipment for brewing;
- - Packaging equipment;
- - ingredients for beer production.
Instructions
Step 1
Select your business area of interest. There are many options here. The most famous are a brewery or mini-brewery, a draft or live beer store, a bar or pub, etc. Choose a profitable business for your area. If it's already oversaturated with competitive beer shops, why not start your own brewery to offer customers something new?
Step 2
Decide what kind of beer you will be producing. There are many ready-made recipes such as barley beer, English beer, Bavarian dark beer and many more. All of them are available for study on the Internet. Think about which variety will be most in demand in your city or region, which is lacking in the current market.
Step 3
Choose a business space and enter into a long-term lease agreement with its owner. If your goal is to open an elite beer shop, then it should be located in the central part of the city, on a busy street, next to other prestigious trade enterprises. Obtain the necessary permits from the sanitary and epidemiological station, housing office, energy supervision and fire supervision.
Step 4
Go through licensing. Submit documents to the licensing authority at your place of residence, including registration data for an individual entrepreneur, Rosstat codes, a list and volume of goods sold, a medical book and a receipt for payment of the registration fee. Beer is classified as an excisable product, therefore it is taxed at 15% of income.
Step 5
Get a hygiene certificate for your products. This is the responsibility of the local sanitary and epidemiological supervision. A certificate is issued only on the basis of an examination carried out, which prescribes all the requirements for the production of products and their use.
Step 6
Choose a packaging method for your beer. Sterilization in glass and plastic bottles or aluminum cans is considered effective and inexpensive. To do this, you will need equipment such as a beer filling machine, a capping and labeling machine. You can also dispense your drink in convenient airtight casks called kegs. They are made of wood or food grade plastic and have a sealed lid with a valve and a tap. This is a more expensive way of packaging, but the profit from the sale of such a product is much higher.
Step 7
Purchase the necessary equipment from wholesale suppliers. If you plan on brewing beer, you will need a process and primary fermentation tank, laboratory equipment, and a transfusion system. This is enough for organizing a small brewery. Purchase raw materials for making beer. These include malt, hops, purified water, and yeast.
Step 8
Come up with a beer name and label design that distinguishes the drink and helps people recognize it from other similar products. The name should reflect the characteristics of your beer (light or dark, filtered or unfiltered) and be as close to the target audience as possible (for example, “Narodnoe”, “Russian”, “Staroslavianskoe”, etc.). You can use your own imagination or contact the experts in the field of brand creation.
Step 9
Start selling beer. Your target audience will be small cafes and bars, as well as shops and supermarkets. In the case of opening a beer store, it will be necessary to sell the goods directly to the visitors. An effective advertising stunt will be the organization of a free tasting of a drink or even a small beer festival.
