When demand exceeds supply, single sellers and small firms become vulnerable and run the risk of being expelled from the market due to lack of working capital. In order to prevent the need to pay suppliers for the goods not yet sold, it is necessary to come up with a special sales scheme.
Instructions
Step 1
Build a customer network. This can be a customer base with contact details. You should be able to quickly contact all potential buyers. They need to know you and be supportive of your suggestions. For communication can be used sales agents, managers working on the phone, or electronic mailing lists. To collect the database, use free events where customers fill out a questionnaire to get important information. Warn you that you will periodically contact, but do it only on the topic that the person is interested in.
Step 2
Get pre-orders from customers before negotiating with suppliers. The pre-order is not associated with payment of money, but it is important that the future buyer takes the initiative and declares his intention to buy the product / service. To receive pre-orders, send an offer to the customer base. Put all those who responded in a separate list and then work only with it. So save the rest of the people from the database from messages they don't need. They will not complain that you send unnecessary advertising and will not refuse to cooperate in the future.
Step 3
Take the product for sale. Agree with the supplier to return the unsold item. You cannot guarantee that everyone on the pre-order list will pay for the purchase. Therefore, an agreement with the supplier is required. During negotiations, inform that you are working with regular customers, and the goods will not be stored somewhere in the warehouse: everything will be decided within the next few days.
Step 4
Make a specific offer to your customers. Please inform that the quantity of goods is limited and the payment terms are possible only within the specified period of time. You can add some nice little things to your purchase to encourage customers to make an immediate decision. Think about your profit margins and give your customers a delivery, special packaging, or a gift.
Step 5
Return unsold copies to the supplier. Do everything quickly. Do not delay the goods in the warehouse.
