If you are faced with the task of selling a restaurant, you need to start by putting your finances in order. The cost of a ready-made business, burdened with debt, is much lower, and it will be more difficult to find buyers. Pay off debts to suppliers, staff, budgetary and extrabudgetary funds. It will also be appropriate to prepare a brand book at this stage. It is undesirable to hold meetings with potential buyers without visual materials on hand, this will negatively affect the cost of the transaction.
It is necessary
- -brand book;
- -the Internet;
- -a computer.
Instructions
Step 1
Clean up the restaurant. Whatever reason prompts you to part with him - even if financial, spare some money, repair a sign, change the greasy upholstery of soft sofas, repair non-working burners in the kitchen, etc. Be sure to pay off the staff. The restaurant community, even in large cities, is not so numerous, rumor will quickly spread information that things are deplorable in your restaurant, and this will significantly complicate the search for potential buyers.
Step 2
Rate your restaurant, which is quite difficult to do due to the desire to get more money. Self-deception begins, some kind of mental justification for the overpriced ("I spent so much time and effort, they must also be appreciated somehow"). This is not a business approach and, unfortunately, thinking in this way, you risk not selling the restaurant ever. Be as realistic as possible. Rewrite all your tangible assets. For each, put the purchase value, life cycle, and estimated selling value. Evaluate intangible assets in a similar way: team, atmosphere, etc. It is clear that evaluating intangibles is more difficult, but try to be objective here too.
Step 3
Collect a report with published publications about the restaurant. It represents your marketing asset, which must also be evaluated. To do otherwise is unjustifiably wasteful. If the question arises with the complexity of the assessment, feel free to resort to the following method: find out how much the advertising space costs in the publication, and then, according to the data obtained, estimate the cost of the publication. When collecting a report, do not forget about Internet resources: make a list of all sites where there is a link to the institution.
Step 4
Make an offer to sell. It should display the name of the restaurant, its specialization, the date of opening, the area of the halls, kitchens and utility rooms, the specification of the available technological equipment. Invite a professional photographer to take pictures of all rooms. Submit your offer in paper or electronic form.
Step 5
Advertise your restaurant sale on industry and general business resources. You should not be limited only to sites dedicated to your city - you can find a buyer almost everywhere. If your offer is well-written and correctly evaluated, you will be able to sell the restaurant in a couple of months.
