A trip to a sanatorium is a great way to treat already existing ailments and to carry out general prophylaxis of the body. In addition, the sanatorium is a very promising business option. By choosing the right place, creating popular wellness programs and conducting a well-thought-out advertising campaign, you can make good money.
It is necessary
- - license for medical and pharmaceutical activities;
- - building permit or lease;
- - medical equipment;
- - staff.
Instructions
Step 1
Obtain a license to carry out medical activities. If you plan to sell medicines, you may also need a pharmaceutical license.
Step 2
Find a place for the future sanatorium. It is ideal to place it next to healing springs. If nothing like this is observed in the area where you intend to organize a sanatorium, choose a site near a reservoir, in the foothills or just in a picturesque area. It is desirable that there are no industrial facilities and large highways nearby.
Step 3
You can build a sanatorium yourself or purchase a finished building or a whole complex. Calculate the benefits of each option. If buildings require a major renovation or major renovation, the purchase may not be profitable. Pools, mud baths and other objects are better laid in the construction plan, and not constructed in ready-made premises.
Step 4
A good option is a long-term lease of a suitable building that does not require rebuilding. This could be a hospital, a children's camp, or a former sanatorium. If you are planning to create your own complex "from scratch", purchase a suitable plot of land and obtain a building permit.
Step 5
Choose the direction of the future sanatorium. You can focus on treating certain conditions, such as cardiovascular, skin, or musculoskeletal conditions. But it is much more profitable for business to choose several popular directions. Offer not only curative but also general wellness programs.
Step 6
Hire staff. You will need specialists with higher and secondary medical education, technical staff and managers. The total number of people depends on the size of the sanatorium and the range of services it provides.
Step 7
Equip your living area and treatment rooms. Think about leisure activities for vacationers. Organize a gym with exercise equipment, a swimming pool, a beauty parlor, a children's room. Pay attention to the organization of proper nutrition. You will need a dining room with an assortment of meals designed according to the recommendations of your dietitian.
Step 8
Get involved in promoting your sanatorium. Consider special packages for certain types of vacationers, such as couples, seniors or families with children. Create your own website with a detailed story about the sanatorium, the services provided, prices, photos and customer reviews. Submit information on thematic sites and forums, in specialized magazines and at industry exhibitions. To carry out advertising activities, hire a separate specialist or contact an advertising agency.
Step 9
Think about how you will market your services. Sign contracts with travel agencies, open your own representative office in your city. Independent agents working for interest can also provide ongoing sales.
