There are more and more connoisseurs of good chocolate. Figured delicacies for children, luxurious sets, exotic options with spices and original additives, lump chocolate for making a homemade drink - they are happy to buy all this both for themselves and as a gift. A popular delicacy can become the basis of a promising business. Open a boutique with a variety of chocolates and chocolates.
It is necessary
- - the status of an individual entrepreneur or a registered legal entity;
- - money for the purchase of goods;
- - premises;
- - staff;
- - equipment for the boutique.
Instructions
Step 1
Choose the format of the future boutique. You can focus on expensive exclusive products of different brands or cooperate with only one supplier and present exclusively its assortment. For most regions, a multi-brand department will be optimal, where you can purchase products of different price categories.
Step 2
Find suppliers. Your assortment should be different from the standard offered by supermarkets and regular pastry shops. Offer a wide variety of chocolate sets, including small ones, at an affordable price; white, bitter and milk chocolate lumps with natural additives. Sell limited seasonal collections, chocolate cards and handmade chocolates in a variety of flavors. Supplement chocolates from local producers with imported products of the best brands: Belgian, Austrian, French.
Step 3
Find a suitable room. You can open a department in a mall or large supermarket. Choose places with high traffic - the more potential customers see your boutique, the higher the chance of a purchase. If you decide to open a street-style store, opt for busy pedestrian streets. For a department, 10-12 sq. m area, the store can be larger - up to 30 sq. m. In such a room, you can provide a good display of goods and organize a small corner for tasting.
Step 4
Think over the design of the boutique. Typically, these stores are decorated in chocolate-cream tones that match the color of the main product. For display, open shelving and glazed display cases are needed. Purchase a hot chocolate machine - you will be able to conduct tastings, besides, the delicious smell of a freshly made drink will attract customers and serve as additional advertising.
Step 5
Hire staff. One salesperson per shift is enough to work in a department. Conduct training - saleswomen should be well versed in the assortment of the boutique, help customers in choosing, and be able to create gift sets.
Step 6
Provide the right conditions for storing your chocolate. Handmade chocolates should be displayed in a refrigerated display case. Slabs, figured chocolates, assorted sets, as well as products by weight are stored on shelves at room temperature.
Step 7
Make sure that the treats are not exposed to temperature extremes - this affects the appearance of the products. The shelf life of handmade chocolates does not exceed six months. Write off the remains of products - if expired chocolate gets on sale, your reputation can be seriously damaged. Please note that boutique buyers expect particularly high quality products - do not deceive their hopes.
Step 8
Promote your boutique actively. Think over a system of discounts for regular customers. Arrange tastings, give small gifts for a large purchase. Post information about bonuses and new products in the store and print on leaflets for distribution to customers.
