Boutiques are not just clothing stores. These are places that can influence the fashionable look of the city and attract local celebrities. And being the owner of a boutique is not only prestigious, but also quite profitable. Experts have estimated the size of the Russian fashion market at $ 12 billion in annual turnover.
Instructions
Step 1
The initial action to open a boutique is to select a location. Usually, for the placement of a boutique, they rent space in large shopping centers or individual retail space in the central part of the city. The required area is approximately 100-150 sq. M. An excellent option would be to locate your store among similar outlets. This will create a steady stream of customers.
Step 2
There are several ways to open a boutique. The most expensive option for opening a fashion store is to conclude an exclusive distribution agreement with a manufacturer of a particular brand. But this method is too expensive and is only acceptable for very rich people.
Step 3
Another less expensive, but most popular option is to open a franchise store. Thus, almost all major brand boutiques are open. The franchising method is convenient because you can use a ready-made business formula that has been repeatedly tested by other people.
Step 4
In a franchised clothing store, there is no need to think over small and large details. You just need to follow the detailed instructions, which contain everything you need - from the design of the boutique premises to the reporting system.
Step 5
But if this option does not suit you, for example, because you do not want to work according to the imposed rules, all that remains is to set off on a free voyage and open a boutique that is distinguished by its uniqueness from others.
Step 6
The next step is to buy commercial equipment. It is necessary to take care of its quality, because it also creates an atmosphere in the room.
Step 7
Particular attention should be paid to the recruitment of personnel. Sales consultants should be pleasant-looking, polite and sociable.
Step 8
It is also necessary to decide where and how best to purchase the goods. Many boutique owners prefer personal trips to Europe for the latest in the fashion industry.
Step 9
Provide your boutique with a wide range of products, as the interest of buyers in your clothing store depends on this.
