Do you want to open your own store? Think about a tea and coffee shop. Such a point of sale does not need large premises, one seller successfully copes with trade, finding suppliers will not be a problem either. Find a suitable premises, offer an interesting assortment at an affordable price - and buyers will not be long in coming.
Instructions
Step 1
Choose the format of the future store. You can open a street-format store or several points in shopping centers, come up with your own concept or use a ready-made franchise.
Step 2
Find the right suppliers. The ideal option is to find one partner from whom you can purchase everything you need. Buy 20 varieties of loose tea and coffee beans of different varieties and a wide price range. Be sure to include a couple of connoisseur elite items and a few inexpensive options in your price list. Once you start working, you will be able to study the market situation and expand the assortment.
Step 3
Find a suitable room. Choose small departments in popular shopping malls or busy pedestrian streets. A tea and coffee shop can be small - you only need 20 square meters for a sales area and a small utility room. Order a beautiful sign - your store should be visible.
Step 4
Take care of the repair. The coffee and tea theme is perfect for a retro-style decoration - dark wood, metal covered with patina, textiles in a creamy brown range. Decorate the walls with reproductions of old posters and reprints of books and newspapers. Pour coffee and tea into glass jars with tightly ground-in lids - they perfectly demonstrate the goods and decorate the store.
Step 5
Hire salespeople - two people are enough, one per shift. Conduct training - sellers should understand the varieties of tea and coffee, be able to present them to buyers, actively offer related products and services.
Step 6
Include related products in the assortment. You can try sweets - colored sugar, marzipans, nuts, small chocolates and hard candies. Arrange gift sets of varying value, including two or three types of tea and a small box of chocolates or a beautifully designed coffee bag attached to a stuffed animal. Inexpensive sets are happy to buy for corporate gifts and souvenirs. Offer tea-making utensils, small sets, and coffee pairs. Such things will not only complement the product range, but also decorate the store.
Step 7
Think about how to attract customers. You can install a coffee machine in the store and arrange free tastings for customers once a week. Or choose “product of the month”, offering substantial discounts on it for 30 days. You can print your own loyalty cards or consider co-branding programs with other stores. Discounts, bonuses, gifts to customers, accumulated points, a lottery with small prizes - all this can attract new and retain existing customers.
