Trade is a profitable business option at all times. Retail sale of tea can not only earn decent money, but also, thanks to elite varieties, bring real pleasure to customers. In order for the business to be profitable and bring joy, it is necessary to think over everything before opening a tea store.
Instructions
Step 1
First of all, register with the tax office as an individual entrepreneur or legal entity.
Step 2
Opening any business should start with a business plan, in which you need to think over the concept of the store and reflect exactly how it will differ from competitors' trade enterprises. Setting up a tea shop is no exception.
Step 3
Experts believe that opening a tea shop requires $ 30-40 thousand. It pays off from six to eighteen months. But you can enter the tea business using a franchise scheme. This path is convenient for opening stores in the regions. The costs will then be reduced by almost half, and the partnership package will provide an opportunity to start working under an already promoted brand name, as well as use corporate design, corporate developments and advice on promoting a retail outlet.
Step 4
But in any case, the location of the store is essential for successful trading. Tea trade has its own specifics and its advantages. This type of product does not require large areas. You can open a store on 10-20 square meters. The main thing is cross-country ability. Look for premises on the central streets of the city. Also consider a form of trading such as "shop within a shop." You can open a tea boutique in a large shopping and entertainment center, where there are always a lot of people. In this case, try to find a place near the supermarket - then potential buyers will definitely look into it.
Step 5
Having picked up the premises, think over the interior of your store. Many people associate the word "tea" with home warmth and coziness. Therefore, the design of the store must be appropriate. It greatly affects the purchasing power of visitors. Natural materials are ideal for decorating a tea salon: wood, ceramics, glass. If you spend money on a professional designer, your business will gain individuality and will be recognizable.
Step 6
Next comes the most important thing - finding suppliers for your tea shop. A large store is expected to have at least 200 varieties of tea. But you can start on a smaller scale - for a small shop, 50 types of tea products are enough to start. Try to ensure that all categories are represented in the store: from democratic varieties of domestic and Ceylon to elite and premium varieties.
Step 7
There are many domestic and foreign wholesale tea suppliers on the tea market. It is important to have a good idea of what target audience you are targeting (gourmets, respectable middle class or advanced youth), and find a supplier with an attractive price-performance ratio. Be sure to check with the tea company of your choice for the availability of licenses and certificates for the product.
Step 8
Keep tea prices competitive in your store. Wrap up from 40 to 80 percent (depending on the variety) on the supplier's price is considered acceptable.
Step 9
Buy tea accessories: jars, clips, tea bags. They must be of appropriate quality. Consider selling related products: sake sets, Chinese teapots and red clay and glass sets, strainers, calabash, spirit lamps, ceramic teapots, etc. In addition, you will need commercial equipment - scales for packing weighted tea and a cash register.
Step 10
Personnel is of particular importance in the success of this type of retail outlet. It is necessary to find qualified sellers who are well versed in tea and will be able to tell customers about the distinctive features of a particular variety.
Step 11
It is estimated that about 60 percent of regular customers and 40 percent of casual customers visit tea shops. Therefore, consider various marketing campaigns for both. Order discount cards for loyal customers, promotional brochures and brochures for first-time visitors.
