Your own coffee shop is the best business for a coffee lover. You will make and sell what you love and what you are good at. In addition, coffee shops are very cost effective compared to other food service establishments. Despite the fact that there are a lot of coffee shops in Moscow, there are still much fewer of them than in New York. According to Forbes magazine, there are 75 coffee shops per 100,000 New Yorkers, and only 4 per 100,000 Muscovites.
Instructions
Step 1
For a coffee house, as well as for other catering establishments, location is very important. You don't have to try to find a place in the very center of the city, especially if there are already a lot of coffee shops in it. However, a coffee shop definitely needs a "lively" place: near a metro or a large business center, in a cinema or a shopping center.
Step 2
Most of the coffee shop customers are relatively young people, from 17 to 40 years old. Most of them are women. It is worth focusing on this and selling as many different desserts and syrups for coffee as possible - nevertheless, women, as a rule, love sweets. Besides, having taken one small dessert, one often wants to grab another and another cup of coffee. If your coffee shop is located near a business center or college, be sure to sell coffee in cardboard cups to take out, as many office workers and students do not eat breakfast at home.
Step 3
To open a very small coffee shop - for 15-20 people - you will need a room with an area of 60-70 sq.m. A quarter of the space will be occupied by the kitchen. If your coffee shop intends to receive up to 70 guests at a time, you will need to rent a room with an area of 200 square meters and more. The room will need to be divided into smoking and non-smoking areas, make repairs, install an air conditioner.
Step 4
You should be especially careful when drawing up a coffee card - a menu. There are still a lot of coffee shops, and yours should stand out. The easiest way is to go around all the coffee shops located near your intended location and try coffee, as well as analyze the menu. Surely you will find something that is, for example, only in one of these coffee shops. Let this type of coffee or type of drink appear with you.
Step 5
As for desserts and snacks, it is cheapest to buy them from confectionery and culinary products. However, your own kitchen has a number of advantages: you can prepare exclusive author's desserts, they will always be fresh. In addition, you will not face the problem of unsold products, i.e. purchased desserts and snacks will not be wasted.
Step 6
Certain equipment is important for a coffee shop. The minimum is a coffee machine, a coffee grinder, a showcase for desserts, a refrigerator, a mixer, and dishes. For the kitchen you need special equipment, it depends on what you will be cooking. From the staff you will need from 2 to 6 waitresses, 2-3 baristas, a cleaning lady and 1-2 cooks if you have your own kitchen.
Step 7
Don't forget about advertising. Even before the opening of a coffee shop, you can start distributing brochures, posting ads on the Internet. This will help you attract customers as early as possible. The more customers you have, the faster your coffee shop will pay off. The average payback period is from one and a half years, but due to a competent advertising campaign, it can be reduced to a year or even more.
