To organize a management company, it is important to correctly define the niche that you are going to occupy. It is impossible to manage the restaurant business and the machine-building complex equally well. Therefore, to begin with, conduct marketing research on the state of the market in your area.
It is necessary
- - the results of marketing research;
- - staff;
- - marketing plan;
- - sales program.
Instructions
Step 1
Decide which businesses are more likely to outsource. Choose from them those that are the subject of your competence. For example, if you have many years of experience working with store chains and are well aware of all the business technologies that occur in large retail, it makes sense to choose the appropriate specialization for the management company.
Step 2
List the business processes of the selected industry and the personnel involved in managing them. Start creating competency maps for future employees. Do not try to use standard job descriptions downloaded from the Internet. As a rule, they were compiled 10 years ago, much of what is written in them is already morally outdated. Modern business dictates its own requirements, for example, with regard to automation systems. Promotion and advertising have also reached a fundamentally new level.
Step 3
Develop a staffing table and the necessary provisions for the future management company. Next, start looking for employees. Will your business be the main place of work for them or it is more convenient for you to work with part-time workers - it depends on the specific tasks. Certainly, a number of positions do not allow for overlapping. But, say, a marketing or promotion manager may very well work for you part-time.
Step 4
Conduct the interview in a relaxed atmosphere, with questions thought through in advance. The management company requires highly qualified employees, so provide any elements that allow applicants to prove their skills. Cases for these purposes are a real find. Perhaps the specifics of your activity allows for some kind of trial tasks or something similar. Feel free to apply them. At the end of the interview, be sure to call the previous jobs of the applicants and find out the views of the former employers about them. Check applicants online. Your staff is your main asset. Your compliance will also be judged by it.
Step 5
Make a marketing plan. To learn about the management company, you need to somehow inform the market about yourself. In this case, one of the best ways would be to organize a press conference with representatives of the business media. Prepare for them a package of documents describing the state of affairs in the industry. Mark the most problematic areas of its development. Pick up statistics - analytic data always adds value to interviews or other material published in the business media. With the help of such publications, you will most likely be able to “reach out” to potential customers. Further, everything will depend on your ability to present your management company.
