Before contacting a company that offers printing services, it would not hurt you to understand some of the intricacies and sequence of the process yourself.
Instructions
Step 1
After you have decided on the theme of the brochure, you need to make up and design it. Start typing with the information you want to include in the brochure. Having worked on the text, you will know exactly which brochure you want to order from the printing house. Most often brochures are ordered in A5 or A4 size. Let's dwell on their features.
A5 format is more often a text edition, they usually contain more text than illustrations. Therefore, A5 brochures are traditionally made inside in black and white with a full-color cover. These brochures are cheaper to prepare and print. However, textual information is not perceived as well as graphical information.
A4 format is often a full-color edition, which is used in the event that you need to show the consumer the importance of the project, its "consistency" and convey maximum visual and text information. Brochures in this format are usually printed on good coated paper. Such brochures work well for the image of the customer / project, but are expensive to execute.
Layout of brochures is carried out using special layout programs, and, accordingly, requires skills in these programs. We assume that you still contact the specialists, and we will not dwell on the types and features of layout programs.
Step 2
Design is an important step in preparing your brochure, so take more time for it. That is why the success of your advertising campaign directly depends on how good and attractive the design will be. When choosing a design, always take into account the content of the brochure. Make a choice in favor of style, quality, affordability and beauty. The design should not only reflect the semantic load of the text, but also supplement it, make the consumer want to re-read the brochure, pick it up and examine it. In a word, attract and retain attention.
Step 3
There are two types of brochure printing: offset and digital. Both methods have their merits. When choosing a printing method, proceed from your financial capabilities. The digital method is faster but more expensive. Offset printing is more time consuming, but cheaper, especially with large print runs.
Step 4
Assembling the brochure is an important moment, the final chord of a lot of work. And in order for the assembly to go well and without problems, the entire technological process from the very beginning had to go flawlessly - otherwise, at this, last stage, all the "jambs" will come out.
