Do you need to loudly announce your company? Want to attract new ones? So you need good advertising! It is best to turn to professionals for this task. But from you, as a leader, certain steps will be required to achieve the effect of an advertising campaign. After all, who better than you understands the inner essence and philosophy of your business? Active participation can be invaluable to a team of professional advertisers. There are several types of advertising. Visual advertising has the most powerful effect.
Instructions
Step 1
If your company is young enough and does not have wide popularity in the market, then most likely, with the help of advertising, you first of all need to acquaint consumers with your product or services, convey information about existing or new products, tell about the specific advantages and unique properties of each of them. In this case, we are talking about incentive (or functional) advertising. The main protagonist of such advertising is the advertised product itself. He should be drawn in the advertisement.
Step 2
The product in promotional advertising can be displayed large or not very large. The most important thing in it is information about the existence of a given product and about its characteristics. Its image in advertising should be such that all the advantages, innovations and differences of this product that distinguish it from the general mass of similar products are visible in all its glory. Try to put all your efforts into a decent presentation of your product. Here, the means can be very diverse.
Step 3
Try to come up with an interesting and unusual look for a regular product. Maybe it looks like a famous architectural object or resembles an exotic animal in outline? Show your imagination. Call on the help of all employees of your company and announce a creative competition for the best association with the advertised product.
Step 4
Another equally effective and well-proven means is professional advertising photography. An experienced craftsman is able to create a true masterpiece even on the most trivial and ordinary material, presenting your product with his face. The photograph will clearly notice its most attractive details and convexly present the main advantages of the product, give it a look that encourages the desire to possess it.
Step 5
The second type of advertising is image advertising. This is an effective form of advertising for companies and manufacturers that are widely known in the consumer market. The purpose of image advertising is to create a certain consumer attitude towards the advertised product. Key concepts here are “fashionable”, “stylish”, “valuable”, “solid”, “elitist”, “reasonable”, etc. Determine what kind of assessment of your product, what attitude you would like to form with your target audience. Think about what your typical consumer is, try to look into his soul and understand his main values. Which one does your product or service correspond to? If you plan to expand the circle of consumers and interest new social or age groups, study their values, mentality and try to link to them those properties or characteristics of your product that are able to meet these values. Use the findings when defining and drawing the main advertising image. Of course, playing on people's base passions when creating ads is completely unethical. It is better to try to lift a person from everyday worries, from small, secondary goals, from his shortcomings and direct him to new heights. Educate your consumer yourself!
Step 6
The visual image in image advertising can only be indirectly related to the product or service of your company. After all, we are talking about already well-known products or brands. The main thing should be some kind of visual embodiment of the positive consequences of the consumer's use of your product: high social status, satisfaction with life or work process, ease of communication with people, outstanding achievements in self-realization or a strong friendly family. In a word, all those positive changes that have occurred in people's lives as a result of the use of your goods or services.
