Now the consumer market has a very large assortment of goods, and each segment has several analogues. For example, toothpaste: when choosing, the buyer will be faced with more than ten types of this product. To be successful in business, you must first determine your market position.
Instructions
Step 1
The first thing you need to do is research the consumer market. Ask the citizens what is missing and what they would like to see on the shelves.
Step 2
Based on your research, make a list of priorities and decide what works best for you. For example, men are not at all interested in producing lingerie, and vice versa, women are unlikely to want to deal with auto parts.
Step 3
List your competitors. The next step is to determine the price level: compare the prices of your competitors, calculate your expenses in advance and choose the most appropriate price level.
Step 4
It is also very important to come up with an original name that will arouse interest, for example, you have decided to sell cosmetics and have chosen a suitable, in your opinion, name: "Cornflower". Be sure that only older women will be interested in such cosmetics.
Step 5
Advertising also plays an important role. According to statistics, most of the consumers buy this or that product precisely because of the successful promotion of the product. Do not spare your money and order good advertising, be sure that the costs will pay off.
Step 6
Try to ensure that your products meet the maximum customer requirements, be reliable and of high quality, and most importantly - understandable. For example, the Pepsi company released a drink called the Pepsi Crystal about ten years ago, emphasizing that transparency is indicative of a refreshing juice. But consumers did not understand this, we can say it led them to bewilderment.
Step 7
It is also very important to stay in one direction. For example, one of the companies producing computers positioned its equipment first as for businessmen, it took a little time, and they announced that their computers were created for students, and then for engineers altogether. This is a completely wrong tactic, which, alas, leads to collapse.
Step 8
From all of the above, we can conclude: approach the choice of a position responsibly, carefully think over the appearance of the product, the logo, determine the basic needs and keep the brand!
