The construction market in each region is divided among major players. However, even a novice entrepreneur has a chance to become a leader. Finding good clients is one of the key tasks for achieving success in this area.
It is necessary
- - website;
- - portfolio of works;
- - advertising.
Instructions
Step 1
Create a portfolio of existing work. It will become one of the main resources with which you will showcase examples of your projects to potential clients.
Step 2
Create a company website. It should be a professionally executed business card site, which gives a comprehensive idea of both the specifics of your activity and your design skills. Place samples of work on the portal, indicate the prices, available permits, make a guest book and set up a feedback form. Promote your website online using SEO and contextual advertising. Make sure your organization's name appears on the first page of lead search results.
Step 3
Establish business relationships with manufacturers of building and finishing materials, offering them mutually beneficial terms of cooperation. Representatives of these companies can recommend your company to their regular customers as a construction contractor and receive a certain percentage from each order. You, in turn, will direct your customers to these stores for all the necessary materials, also receiving a set discount.
Step 4
Advertise in targeted publications. Among them - magazines about construction and design, advertising newspapers on the sale of building materials, catalogs of organizations of your profile. Create a memorable module and include a link to an online portfolio of your work.
Step 5
Build relationships with large construction companies. In some cases, large companies choose to outsource a number of construction projects to subcontractors. In this case, you will have to give part of the profit to the general contractor, but in return you can get a steady stream of new clients.
Step 6
Join the SRO of builders in your region. In this way, you can forge many business relationships, gain new clients and build partnerships with similar organizations.
