Successful online business presentation is an art. Therefore, the preparation of a business card site or information resource about the company's activities should not be approached with amateurish knowledge in marketing and the rules for presenting services. This is especially true for construction organizations that have their own consumer and production specifics.
As a rule, construction companies work simultaneously in the business-to-business sector (the so-called B2B segment) and in the provision of services for individuals. Both markets are extremely important for the construction company, because the instability of contract volumes in the B2B market or in the field of government orders is increasingly forcing even large construction companies to turn to the private sector.
This explains the importance of presenting information on the site of a construction organization in the most unified form. In other words, content must be tailored for both businesses and individuals at the same time. Both, it should be noted, can be both professionals of the construction industry and people far from industry specificities. The task of the group of website creators for a construction organization is to provide objective and reliable information about the company's experience, its origins, modern production potential, etc.
It is better that the initial data about the organization be illustrated with photographs of objects handed over or work performed. The big mistake is publishing anonymous snapshots - every object must be signed and placed according to the chronology of events.
Greater trust of a potential client can be achieved if the source data contains photographs of management and employees of the enterprise with contact information. In addition to its explicit communication function, it demonstrates the company's openness and readiness for new business interactions.
Of great importance on the site of a construction organization are certificates of admission to work by SRO, licenses and other permits (ISO certificates, etc.). Key professionals with unique qualifications should also take pride of place on the site's pages. The specifics of the construction business largely depends on the level of professionalism of the engineering and working staff, therefore, the merits of the labor collective should not be left in the shadows.
In addition, the site of the company should provide a place for certificates of honor, letters of thanks and positive customer reviews. These recommendations, published in the form of copies, serve as a good incentive for potential clients to establish cooperation.
A lot of controversy is caused by the relevance of the publication of the so-called price list for the services of construction organizations. In fact, construction companies rarely set clear pricing policies, which is why large companies often do not publish cost data on their websites. However, it is allowed to indicate the final cost of completed contracts for government orders, which allows a potential client to draw up a preliminary economic analysis of the results of interaction with the organization.
The news content of the site of a construction company, as a rule, allows you to assess the pace of development of the company, the results of its constant professional growth. The information published in the news should give a clear idea of the reliability of the company. The wrong way in the compilation of information content is the publication of negative information about competitors. Even if this information is published in official sources, an insistent emphasis on the unreliability of a third-party construction organization may indicate an aggressive policy of the company, which is not perceived positively by all potential clients.
Realizing that the readers of the site can become persons who have no idea about the specifics of construction activities, it will not be superfluous to provide a section containing a terminological dictionary, as well as a regulatory framework: SNIPs, GOSTs and SanPins. If a construction organization is guided by other standards that are not provided for by law (for example, international ones, which are often stricter than domestic ones), then they must also be listed on the resource pages. These materials will allow the visitor, without leaving the site of the organization, to get answers to questions that may arise in the process of studying the information. It is important to fix the potential client's attention on the resource and not give him a reason to close the browser window, because there may not be a second visit.
