The number of construction companies is increasing every year, so it becomes more and more difficult for entrepreneurs to choose a company name. The first thing potential buyers hear about your company will be its name. It is important to take a very responsible approach to his choice.
Instructions
Step 1
Pay due attention to your choice of company name. At first glance, it may seem that the name is not so important for the successful development of a business. However, this is not at all the case, it can be an excellent advertisement or, conversely, nullify all your efforts to promote construction services.
Step 2
Brainstorm your employees. This technique does not necessarily lead you to choose a name, but it will definitely make the process easier. Have all of your employees gather in a relaxed atmosphere and take turns saying the names that come to their minds. The main thing here is the complete absence of criticism: no proposal should be rejected or ridiculed. Write all the options on a piece of paper or a special board.
Step 3
Select suitable names from the list. Immediately cross out those sentences that repeat the names of competing companies. Next, think about which of the options is least associated with the construction industry and cross them out. Rewrite the remaining sentences and analyze whether they meet the following criteria.
Step 4
The name of a construction company should be simple, short and memorable. Its easy pronunciation is equally important. Agree if the name of the company can hardly be pronounced by its director, what to say about clients. The maximum number of words is 3.
Step 5
Do not call the company in foreign and incomprehensible words, especially if you are going to write the name in Cyrillic. Firstly, not all clients will understand what exactly your company is doing, and secondly, they are unlikely to spend their time looking for a translation.
Step 6
Stay within the construction industry by choosing a name. A person hearing about your company for the first time should immediately understand what your activity is, how you can be useful to him. Therefore, it is better to abandon the names in which the names or surnames of the founders or directors and abbreviations appear.
