Have you noticed that you don't remember the names of some organizations, even if they are very important for you? Well, not every founder thinks about a good name for his business, and even more so not everyone uses the services of professional name developers - namers. You shouldn't make these mistakes in business, because a good, catchy organization name will help you attract more customers.
Instructions
Step 1
There are four types of names:
1. real-life words (store "Children");
2. words compiled from parts of other words or from other words (Facebook);
3. invented words (Twix);
4. shortened / extended words (Dikobrazzz).
Step 2
A good name of the organization should not only be bright and original, it should convey the specifics of the company's activities and not mislead the client. It would be strange to call the auditing firm "Open Book", such a name would be more suitable for a literary cafe.
Step 3
The development of an organization name is usually carried out in several stages:
1. study of the target audience;
2. study of the competitive environment;
3. choice of the direction of work (what should be the approximate name of the proposed name);
4. creation of about a dozen titles;
5. their analysis, choosing the best.
Step 4
A lot depends on the target audience. Who are the clients of your organization? Wealthy people or people of average income? How old are they? It is very important to understand this, since it is almost impossible to develop an original "common" name for the organization.
Step 5
Check on the search engines what your competitors are called. Analyze which titles are successful and which are not, which you like more and which less. Typically, a successful organization has a good name.
Step 6
After researching the target audience and the competitive environment, you can decide what the name of your organization will be, at least approximately. Simple or complex? Ironical or solid? It's easier to develop a name by giving yourself direction.
Step 7
It is advisable that you come up with at least ten different names. They can be "tested" - on those of your friends who belong to the target audience of the organization. As a rule, this way you can immediately filter out at least half of the less successful options. It will already be easier to choose one of them.
Step 8
If you cannot develop the name of an organization on your own, you can turn to professionals. Professional namers work in advertising agencies or at home, the latter can be found through freelance job exchanges. agency services are more expensive, but the agency can design a name, a logo, and a brand for you.
