Working on the name of the organization is a serious and responsible business. Having chosen a successful, memorable name for your company, you can quickly declare yourself to the target audience.
Instructions
Step 1
Before starting work on the naming of the company, introduce your future client. Who is he, what is his occupation, income level, interests? How can you interest the average buyer of your products or services? If your firm will provide services to other organizations, then its name should be business in nature and reflect the seriousness of your intentions. If, for example, your target audience is young people, you can approach the decision on the name of the organization with humor. Making a list of the hobbies of the average consumer of your services will help you make a decision.
Step 2
Try brainstorming. Gather a few colleagues or friends you trust and ask them for help. Sit down at a table and take turns suggesting possible names for the firm. Write down everything, even the most unfortunate options at first glance. Spend at least an hour on this. During this time, interesting options will certainly be offered, or those that will push you to the right word. You only need to re-read what you wrote out, cross out the unnecessary and leave a few successful versions.
Step 3
Choose several suitable name variations. Think about what associations you have with each of them. Ask your friends this question. Choose the name that most accurately characterizes your business and will be associated with the activities of your company by potential clients. It should sound nice, easy to remember and be quite original. It is by your name that they will recommend you to your friends and business partners, so take it as seriously as possible.
