If you decide to open a lingerie department, you will need to draw up a business plan, register a company, find a suitable place to rent a retail outlet and purchase goods. In this business, you can count on good profits. The main thing is to organize everything correctly.
It is necessary
- - counter;
- - showcases;
- - shelves;
- - mannequins;
- - hung up;
- - hooks;
- - mirrors;
- - dressing room.
Instructions
Step 1
The first step is to write a business plan. Take into account all costs and add 15-20% to the resulting figure.
Step 2
Decide on the concept of your department and the range of goods. Decide what kind of lingerie you will sell. To sell expensive brands, it is necessary to rent a department in shopping centers of the corresponding level; middle class underwear will be in demand in shopping centers oriented towards the middle class.
Step 3
The next step is to register a company. When you receive ready-made documents, it is time to look for a sales outlet.
Step 4
The underwear section must be opened in a walk-through area. It can be a large shopping center or a chain hypermarket. It is best to keep your department on the ground floor in a busy area. As for the area, it can be from 10 to 30 square meters.
Step 5
Purchase equipment. You will need showcases, shelves, counter, hangers, mannequins. It all depends on the size of your department. If space permits, set up a fitting room with a mirror. The main thing is to decorate the shopping area beautifully and stylishly. The design of the department should be conducive to shopping.
Step 6
The final stage will be the purchase of goods. According to statistics, underwear of the middle price category is in the greatest demand. It is advisable that a wide assortment of goods is presented in your store - underwear sets, bras and panties of all kinds, hosiery, swimwear and men's underwear. Women's underwear of non-standard sizes will become your highlight and will attract additional buyers.
Step 7
For the initial purchase, you will need about 100,000 rubles. The markup for this product varies from 50 to 150%.
Step 8
Underwear is in demand all year round. The most successful months are March (by March 8) and December (by the New Year). In summer, the demand for swimwear increases.
