It seems that there are shops in Moscow at every turn: these are supermarkets, department stores, shopping centers, and tiny shops in the basements of houses. However, this does not mean that the market is completely overcrowded: it is possible to open a store that will be profitable in Moscow. To do this, you need to correctly determine the location and concept of the store.
It is necessary
To open any store, you will need a properly equipped and repaired premise, all the necessary permits and approvals from authorized bodies, registration as an individual entrepreneur or company registration, personnel, goods, advertising. In addition to salespeople, you will need an accountant. You can contact an outsourcing company for its services, since you will not need it every day
Instructions
Step 1
Despite the seeming abundance of stores in Moscow, there are places where there are not enough stores: for example, there are very few grocery stores in the center, and many of those that exist are quite expensive. In the residential areas, in turn, there are not many clothing stores, since not every metro station has a large shopping center yet. Therefore, decide on what you will sell, and after that it will be possible to choose the right place for the future store.
Step 2
Let's look at how to open a store using the example of opening a small clothing store. For such a store, you will need a space of up to 50 square meters in a shopping center - as a rule, this is more profitable, since the owner of the shopping center building takes care of the necessary permits and approvals, in addition, there are always customers in shopping centers.
Step 3
Even before searching for premises and registering, it is important to agree with suppliers about a product: it must be purchased in advance, about six months in advance. What product to buy depends primarily on you and your preferences, since almost any clothing is in demand in Moscow. You should be very careful about the selection of personnel, because it depends on him whether you will have clients. It is best to recruit salespeople with experience. Their salary usually consists of a small salary and a percentage of sales.
Step 4
If you open a store in a shopping center, then you need a minimum of advertising, but you shouldn't forget about it altogether, because there are many clothing stores in every shopping center. Use the Internet for advertising, distribute leaflets, if the budget allows, then you can invest in more expensive advertising - for example, in advertising posters in the subway.
