When selling any type of goods, a businessman invariably faces a choice of the type of trade: wholesale or retail. Each side has pros and cons, depending on the type of product being traded, but a product such as building materials can easily combine these two types of trade. The most important thing is to competently organize the sales process and the store itself.
Instructions
Step 1
First of all, make sure that you have enough rental space to accommodate all the samples. If some types of goods cannot be laid out or there is no need to display them, they should be included in the free price list issued at the entrance.
Step 2
In-store consultants should be ideally aware of the quality of the assortment and the differences between different items. Conduct sales trainings regularly and check the knowledge level of your salespeople.
Step 3
Divide your products into separate sections based on which products are related. If a person enters any department, he must clearly know that everything will be there for his purpose.
Step 4
Do not forget about working with legal entities. Hire managers who will be responsible for marketing products and finding new customers. Their payment should be calculated as a percentage of the value of the goods sold. Use cold calls and face-to-face visits to promote your product.
Step 5
In case you want to fully develop, you need constant advertising on TV and radio channels. Use all possible advertising methods, including advertising on the Internet.
