Steve Jobs is a gifted, creative person. His business potential as a top manager of one of the world's largest corporations is also based on these qualities. It is not for nothing that they say that a truly talented person is talented in everything.
Instructions
Step 1
Steve Jobs' career at Apple is very unusual, as is probably the very personality of this man. As the founding father of Apple, Steve has been in the shadows for a long time. If, of course, genius knows at all what a shadow is. One way or another, the 22-year-old, always shaggy and dirty Jobs was clearly not suitable for the position of the chief executive of a reputable company. Even he himself admitted it. Therefore, when the question arose about the chief executive, Steve offered for this position a well-known director of a computer company, John Scully.
Step 2
For nearly two years, the newly minted CEO endured Jobs' presence at the company. After all, the latter was extremely independent and undisciplined. Openly expressed his opinions and argued with the boss. In 1984, Scali's patience ran out and he fired Jobs. Steve later referred to this dismissal as the most rewarding event in his life. And then there was only resentment, anger and disappointment. After that, Jobs founds his own, not very successful company, which Apple sells a few years later. And when Apple is on the verge of bankruptcy in the early 90s, it is finally headed by Jobs.
Step 3
"Do you want to continue selling sweetened water or will you come with me and try to change the world?" - Jobs asked the same ill-fated Scully when he lured him away from competitors. This phrase says it all. Steve wasn't going to waste his time on trifles from the very beginning. He had a purpose. Great goal. And this goal has invariably served as a guide to him and became the key to his success.
Step 4
As a top manager of Apple, Jobs makes a number of decisions that are perceived by those around him extremely ambiguously. Many considered them at that time very dubious and risky. Nevertheless, further events proved their correctness. Many of these solutions have become classics of marketing and are included in management textbooks.
Step 5
Steve Jobs was the first to appreciate the importance of image advertising and developed an indirect promotion strategy. He has proven that non-traditional advertising tools, such as information leaks and intrigue, perform better than even the most high-profile commercials.
Step 6
Steve Jobs was also well aware that the success of his corporation was not due to him alone, but to thousands of engineers, programmers, designers, and he attached great importance to improving his team. He realized that only at the expense of some, even the highest technologies, great success could not be achieved. You have to create great ingredients and then pack them well. To do this, you need to have a creative approach to everything and good taste.
Step 7
The computer genius was the first to come to the conclusion that design should not be an auxiliary, but an integral part of the main function of the production process. “The problem with Microsoft is that they have no taste. No taste at all. They don't think creatively. Their product has no culture,”Jobs said and emphasized that a real product must be tasty. “We will make such icons on the screen that you want to lick them,” he once joked.
Step 8
Steve Jobs was truly creative. And he demanded a creative approach in work from others. The ability to create, in his opinion, has long ceased to be the prerogative of only artists and writers. To solve new, non-standard tasks, it is necessary for engineers, programmers and designers.
Step 9
At the end of his life, Jobs admitted that the main dream and purpose of his life was the idea - to change the world, connecting all human community on Earth, uniting their potentials. But, alas, this dream was not destined to come true.“The problem is that I got older and realized that technological innovations are not capable of truly changing this world. Sorry, but it's true,”the computer genius summed up bitterly.
