First of all, you should understand that no books will make people successful businessmen. In addition to reading, a person must also act. There is a whole category of people who know everything in theory, but are completely incapable of anything in practice. Often this is due to the fear of risk, which is inevitably associated with any business.
It is necessary
Among business literature, there are timeless classics like Philip Kotler or Adam Smith. The books of these authors are undoubtedly important for understanding the general picture in the world of business, however, many of their theories are already morally outdated and do not work in a modern market economy
Instructions
Step 1
Seth Godin "The Pink Cow"
Seth Godin, in his book The Pink Cow, argues that today's market has become so saturated that advertising methods that were in place just a few decades ago are no longer effective. To be a successful entrepreneur requires not only being good at advertising your product, but also creating an outstanding product that will captivate consumers. Subsequently, his customers will advertise the product themselves, being the best advertising medium for him.
Step 2
Malcolm Gladwell "The Tipping Point"
The author of the book examines the mechanisms of the emergence and development of such a concept as "social epidemic". Malcolm Gladwell researches the phenomena of youth fashion, crime, suicide attempts and examines the factors that led to them. The book formulates a chain of events leading from the spontaneous emergence of certain social changes and their growth to the scale of a general epidemic. The book also describes the types of individuals who could become harbingers of change in modern society.
Step 3
Robert Cialdini "The Psychology of Influence"
The circulation of this book in the United States alone has exceeded two million copies. At the moment, there are already 5 updated editions of the bestseller. Robert Chaldi was able to express in a light form the moments of social psychology and conflictology that are difficult for perception. Using simple examples, the author shows the relationship between people, the strengths and weaknesses of each person, and also talks about the mechanisms that can be used to persuade the interlocutor to one or another decision.
Step 4
Jim Collins "Good to Great"
Jim Collins's book talks about how a good businessman can become great. The author devoted his entire adult life to researching companies that have managed to outstrip the market in their growth. The book reveals the nature of the success of such giants as Gillette, Abbott, Kimberly-Clark and others. The main result of Collins's research was the identification of the character of the true leader of a great company.
